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Advertising and promotion : an integrated marketing communications perspective /
| Autor principal: | Belch, George E. |
|---|---|
| Altres autors: | Belch, Michael A., Purani, Keyoor |
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
New Delhi :
McGraw Hill
2015.
|
| Edició: | 9th ed. |
| Matèries: |
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