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00843nam a22002297a 4500 |
| 008 |
150922b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9781259026850
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| 082 |
|
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|a 659.1 BEL
|
| 100 |
|
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|a Belch, George E.
|
| 245 |
|
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|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c George E. Belch, Michael A. Belch and Keyoor Purani
|
| 250 |
|
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|a 9th ed.
|b 6th reprint.
|
| 260 |
|
|
|a New Delhi :
|b McGraw Hill
|c 2015.
|
| 300 |
|
|
|a 1016p.
|
| 650 |
|
|
|a Advertising
|
| 650 |
|
|
|a Marketing
|
| 650 |
|
|
|a Communications
|
| 700 |
|
|
|a Belch, George E.
|
| 700 |
|
|
|a Belch, Michael A.
|
| 700 |
|
|
|a Purani, Keyoor
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 12385
|d 12385
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_BEL
|7 0
|9 17526
|a MAIN
|b MAIN
|d 2015-09-22
|e Mathrubhumi Books
|g 635.00
|l 2
|o 659.1 BEL
|p 18605
|r 2017-07-29
|s 2017-07-28
|t 1
|w 2015-09-22
|y BK
|