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Advertising and promotion : an integrated marketing communications perspective /
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi :
McGraw Hill
2015.
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| Édition: | 9th ed. |
| Sujets: |
| Description matérielle: | 1016p. |
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| ISBN: | 9781259026850 |