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Advertising and promotion : an integrated marketing communications perspective /
| Hovedforfatter: | |
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| Andre forfattere: | , |
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New Delhi :
McGraw Hill
2015.
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| Udgivelse: | 9th ed. |
| Fag: |
| Fysisk beskrivelse: | 1016p. |
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| ISBN: | 9781259026850 |