Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and promotion: An integrated marketing communications perspective (9th ed.). McGraw Hill.

Belch, George E., Michael A. Belch, and Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill, 2015.

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill, 2015.