APA Edition Citation

Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson.

Chicago Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Boston: Pearson, 2016.

MLA Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Pearson, 2016.

Warning: These citations may not always be 100% accurate.