Loading...
Key readings in media today : mass communication in contexts /
| Other Authors: | , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
|
| Subjects: |
Table of Contents:
- pt. 1 : Understanding the nature of mass media. Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton
- The definition of media literacy / W. James Potter
- Common media for an uncommon nation / Ben H. Bagdikian
- Political problem, political solutions / Robert McChesney
- Not toasters : the special nature of media products / C. Edwin Baker
- Four puzzles from cyberspace / Lawrence Lessig
- pt. 2 : The print media. Making news : time and typifications / Gaye Tuchman
- Convergence : news production in a digital age / Eric Klinenberg
- Time ahead : digital challenges facing print magazines / Brooke Erin Duffy
- Sex, lies, and advertising / Gloria Steinem
- Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel
- Newspapers rocken espanol / Mark Fitzgerald
- pt. 3 : The electronic media. What is news? / Neil Postman and Steve Powers
- Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender
- Deconstructing the diversity principle / Philip M. Napoli
- Radio and modernity : time, place and "communicative capacity" / David Hendy
- Fallout : a follow up to "the internet debacle" / Janis Ian
- Promoting the industry / Janet Wasko
- Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich
- pt. 4 : The digital media. The long tail / Chris Anderson
- Peer production and sharing / Yochai Benkler
- Your brain on video games : could they actually be good for you? / Steven Johnson
- Sports online : the newest player in mediasport / Michael Real
- Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins
- Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman
- pt. 5 : Advertising and public relations. The work of adcult / James B. Twitchell
- "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield
- Rethinking television in the digital age / Joseph Turow
- Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole
- Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar
- The public and its problems : some notes for the new millennium / Stuart Ewen