rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Key readings in media today
    sub title: mass communication in contexts
  name:
    name part: Duffy, Brooke Erin
  name:
    name part: Turow, Joseph.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Routledge
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 484p.
  table of contents: pt. 1 : Understanding the nature of mass media. Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The definition of media literacy / W. James Potter -- Common media for an uncommon nation / Ben H. Bagdikian -- Political problem, political solutions / Robert McChesney -- Not toasters : the special nature of media products / C. Edwin Baker -- Four puzzles from cyberspace / Lawrence Lessig -- pt. 2 : The print media. Making news : time and typifications / Gaye Tuchman -- Convergence : news production in a digital age / Eric Klinenberg -- Time ahead : digital challenges facing print magazines / Brooke Erin Duffy -- Sex, lies, and advertising / Gloria Steinem -- Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel -- Newspapers rocken espanol / Mark Fitzgerald -- pt. 3 : The electronic media. What is news? / Neil Postman and Steve Powers -- Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender -- Deconstructing the diversity principle / Philip M. Napoli -- Radio and modernity : time, place and "communicative capacity" / David Hendy -- Fallout : a follow up to "the internet debacle" / Janis Ian -- Promoting the industry / Janet Wasko -- Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich -- pt. 4 : The digital media. The long tail / Chris Anderson -- Peer production and sharing / Yochai Benkler -- Your brain on video games : could they actually be good for you? / Steven Johnson -- Sports online : the newest player in mediasport / Michael Real -- Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins -- Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman -- pt. 5 : Advertising and public relations. The work of adcult / J…
  note: edited by Brooke Erin Duffy and Joseph Turow
  subject:
    topic: Mass media
  subject:
    topic: Communication
  subject:
    topic: Media studies
  classification: 302.23 BRO
  identifier: 9780415992053 (pbk. : alk. paper)
  record info:
    record creation date: 080520
    record change date: 20200703123540.0