Key readings in media today : mass communication in contexts /

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Bibliographic Details
Other Authors: Duffy, Brooke Erin, Turow, Joseph
Format: Printed Book
Language:English
Published: New York : Routledge, 2009.
Subjects:
Mass media
Communication
Media studies
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245 0 0 |a Key readings in media today :  |b mass communication in contexts /  |c edited by Brooke Erin Duffy and Joseph Turow 
260 |a New York :  |b Routledge,  |c 2009. 
300 |a 484p. 
505 0 0 |g pt. 1 : Understanding the nature of mass media.  |t Mass communication, popular taste and organized social action /  |r Paul F. Lazarsfeld and Robert K. Merton --  |t The definition of media literacy /  |r W. James Potter --  |t Common media for an uncommon nation /  |r Ben H. Bagdikian --  |t Political problem, political solutions /  |r Robert McChesney --  |t Not toasters : the special nature of media products /  |r C. Edwin Baker --  |t Four puzzles from cyberspace /  |r Lawrence Lessig --  |g pt. 2 : The print media.  |t Making news : time and typifications /  |r Gaye Tuchman --  |t Convergence : news production in a digital age /  |r Eric Klinenberg --  |t Time ahead : digital challenges facing print magazines /  |r Brooke Erin Duffy --  |t Sex, lies, and advertising /  |r Gloria Steinem --  |t Is there a text in this advertising campaign? : literature, marketing, and Harry Potter /  |r Philip Nel --  |t Newspapers rocken espanol /  |r Mark Fitzgerald --  |g pt. 3 : The electronic media.  |t What is news? /  |r Neil Postman and Steve Powers --  |t Queens for a day : Queer eye for the straight guy and the neoliberal project /  |r Katherine Sender --  |t Deconstructing the diversity principle /  |r Philip M. Napoli --  |t Radio and modernity : time, place and "communicative capacity" /  |r David Hendy --  |t Fallout : a follow up to "the internet debacle" /  |r Janis Ian --  |t Promoting the industry /  |r Janet Wasko --  |t Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art /  |r Matthew P. McAllister, Ian Gordon, and Mark Jancovich --  |g pt. 4 : The digital media.  |t The long tail /  |r Chris Anderson --  |t Peer production and sharing /  |r Yochai Benkler --  |t Your brain on video games : could they actually be good for you? /  |r Steven Johnson --  |t Sports online : the newest player in mediasport /  |r Michael Real --  |t Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture /  |r Henry Jenkins --  |t Download this : youtube phenom has a big secret /  |r Ethan Smith and Peter Lattman --  |g pt. 5 : Advertising and public relations.  |t The work of adcult /  |r James B. Twitchell --  |t "Chaos scenario" : a look at the marketing industry's coming disaster /  |r Bob Garfield --  |t Rethinking television in the digital age /  |r Joseph Turow --  |t Philanthropy as public relations : a critical perspective on cause marketing /  |r Inger L. Stole --  |t Media, war, and propaganda : strategies of information management during the 2003 Iraq war /  |r Deepa Kumar --  |t The public and its problems : some notes for the new millennium /  |r Stuart Ewen 
650 0 |a Mass media 
650 0 |a Communication 
650 0 |a Media studies 
700 1 |a Duffy, Brooke Erin 
700 1 |a Turow, Joseph. 
942 |2 ddc  |c BK 
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