APA Zitierstil

POW, Powell, H., & Brierley, S. (2009). The Advertising handbook (3rd ed.). Routledge.

Chicago Zitierstil

POW, Helen Powell, und Sean Brierley. The Advertising Handbook. 3rd ed. London ; New York: Routledge, 2009.

MLA Zitierstil

POW, et al. The Advertising Handbook. 3rd ed. Routledge, 2009.