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Market segmentation : how to do it ; how to profit from it /

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Dades bibliogràfiques
Autor principal:	McDonald, Malcolm
Format:	Printed Book
Publicat:	Basingstoke : Macmillan, 1998.
Edició:	2nd ed.
Col·lecció:	Macmillan business
Matèries:	Marketing research. Market segmentation. Marketing.

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