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Market segmentation : how to do it ; how to profit from it /

Bibliographic Details
Main Author: McDonald, Malcolm
Format: Printed Book
Published: Basingstoke : Macmillan, 1998.
Edition:2nd ed.
Series:Macmillan business
Subjects:
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100 1 |a McDonald, Malcolm. 
245 1 0 |a Market segmentation :  |b how to do it ; how to profit from it / 
250 |a 2nd ed. 
260 |a Basingstoke :  |b Macmillan,  |c 1998. 
300 |a xxiii, 376 p. : 
490 1 |a Macmillan business 
500 |a Previous ed.: 1995. 
650 4 |a Marketing research. 
650 0 |a Market segmentation. 
650 0 |a Marketing. 
942 |c BK 
999 |c 99713  |d 99713 
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