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Market segmentation : how to do it ; how to profit from it /
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Basingstoke :
Macmillan,
1998.
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| Edition: | 2nd ed. |
| Series: | Macmillan business
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| Subjects: |
| Item Description: | Previous ed.: 1995. |
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| Physical Description: | xxiii, 376 p. : |
| ISBN: | 0333733703 033373369X (pbk) : |