APA Edition Citation

McDonald, M. (1998). Market segmentation: How to do it ; how to profit from it (2nd ed.). Macmillan.

Chicago Edition Citation

McDonald, Malcolm. Market Segmentation: How to Do It ; How to Profit from It. 2nd ed. Basingstoke: Macmillan, 1998.

MLA Edition Citation

McDonald, Malcolm. Market Segmentation: How to Do It ; How to Profit from It. 2nd ed. Macmillan, 1998.

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