APA Edition Citation

McDonald, M. (1998). Market segmentation: How to do it ; how to profit from it (2nd ed.). Macmillan.

Chicago Edition Citation

McDonald, Malcolm. Market Segmentation: How to Do It ; How to Profit from It. 2nd ed. Basingstoke: Macmillan, 1998.

MLA Edition Citation

McDonald, Malcolm. Market Segmentation: How to Do It ; How to Profit from It. 2nd ed. Macmillan, 1998.

Warning: These citations may not always be 100% accurate.