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The rise and fall of mass marketing /

Bibliographic Details
Main Author: Tedlow,Richard S.(Editor) Jones,Geoffrey.(Editor)
Format: Printed Book
Published: London ; New York : Routledge, 1993.
Series:Comparative and international business. Modern histories series
Subjects:
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100 |a Tedlow,Richard S.(Editor)  |a Jones,Geoffrey.(Editor) 
245 0 4 |a The rise and fall of mass marketing / 
260 |a London ;  |a New York :  |b Routledge,  |c 1993. 
300 |a xii, 239 p. : 
490 1 |a Comparative and international business. Modern histories series 
650 0 |a Marketing  |v Congresses. 
650 0 |a Export marketing  |v Congresses. 
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