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Media analysis techniques /
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Vydáno: |
Thousand Oaks, Calif. :
Sage Publications,
1982.
|
| Vydání: | 2nd ed. |
| Edice: | The Sage Commtext ;10
|
| Témata: |
MG University
| Signatura: |
302.23 BER/M |
|---|---|
| Jednotka | Neznámá aktuální dostupnost |