Media analysis techniques /

other_versions_link

Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.

Bibliographic Details
Main Author: Berger, Arthur Asa
Format: Printed Book
Published: Thousand Oaks, Calif. : Sage Publications, 1982.
Edition:2nd ed.
Series:The Sage Commtext ;10
Subjects:
Mass media
Mass media criticism.
LEADER 01296fam a2200217 a 4500
020 |a 0803906145 
082 0 0 |a 302.23  |b BER/M 
100 1 |a Berger, Arthur Asa, 
245 1 0 |a Media analysis techniques / 
250 |a 2nd ed. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c 1982. 
300 |a 159 p. : 
490 |a The Sage Commtext ;10 
520 |a Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. 
520 8 |a Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. 
520 8 |a Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies. 
650 0 |a Mass media 
650 0 |a Mass media criticism. 
942 |c BK 
999 |c 94981  |d 94981 
952 |0 0  |1 0  |4 0  |6 302_230000000000000_BER_M  |7 0  |9 87640  |a SSS  |b SSS  |c GEN  |d 2011-07-28  |l 0  |o 302.23 BER/M  |p SSS00573  |r 2011-07-28  |w 2011-07-28  |y BK 

Similar Items