The codes of advertising : fetishism and the political economy of meaning in the consumer society /

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Podrobná bibliografie
Hlavní autor: Jhally, Sut
Médium: Printed Book
Vydáno: New York : routledge, 1990.
Témata:
Advertising
Management
Symbolism in advertising.
Mass media.
Search Result 1
Codes of advertising: Fetishism and the political economy of meaning in the consumer Society /
Autor Jhally, Sut
Vydáno 1987
Printed Book
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The codes of Advertising fetishism and the political economy of meaning in the consumer society
Autor Jhally, Sut
Vydáno 1987
Printed Book
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