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| LEADER |
00658cam a2200193 a 4500 |
| 020 |
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|a 0312002114 :
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| 082 |
0 |
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|a 659.1042
|b JHA/C
|
| 100 |
1 |
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|a Jhally, Sut.
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| 245 |
1 |
4 |
|a The codes of advertising :
|b fetishism and the political economy of meaning in the consumer society /
|
| 260 |
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|a New York :
|b routledge,
|c 1990.
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| 300 |
|
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|a ix, 225 p. :
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| 500 |
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|a Includes index.
|
| 650 |
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0 |
|a Advertising
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| 650 |
|
0 |
|a Management
|
| 650 |
|
0 |
|a Symbolism in advertising.
|
| 650 |
|
0 |
|a Mass media.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 94976
|d 94976
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_104200000000000_JHA_C
|7 0
|9 87634
|a SSS
|b SSS
|c GEN
|d 2011-07-28
|l 0
|o 659.1042 JHA/C
|p SSS00556
|r 2011-07-28
|w 2011-07-28
|y BK
|