Fleming, M., & Levie, H. W. (1978). Instructional message design: Principles from the behavioural science.
Chicago Edition CitationFleming, Malcolm, and Howard W. Levie. Instructional Message Design: Principles from the Behavioural Science. New Jersey, Educational Technology, 1978.
MLA Edition CitationFleming, Malcolm, and Howard W. Levie. Instructional Message Design: Principles from the Behavioural Science. 1978.
Warning: These citations may not always be 100% accurate.