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A STUDY ON THE ROLE OF RESORTS IN THE REVITALIZATION OF ART FORMS OF KERALA

Tourism is one of the major service industries across the world and plays a major role in preservation, conservation and revitalization of culture through cultural tourism. This is the only form of tourism that provides tourists with the experiences of rural culture by visiting villages and staying...

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Detalhes bibliográficos
Autor principal: ANU AJAYGOSH; SUJA JOHN AND GINU GEORGE
Formato: Printed Book
Publicado em: ACADEMICIA: An International Multidisciplinary Research Journal 2012
Assuntos:
Acesso em linha:http://10.26.1.76/ks/006265.pdf
LEADER 02249nam a22001457a 4500
100 |a ANU AJAYGOSH; SUJA JOHN AND GINU GEORGE  |9 38067 
245 |a A STUDY ON THE ROLE OF RESORTS IN THE REVITALIZATION OF ART FORMS OF KERALA  
260 |b ACADEMICIA: An International Multidisciplinary Research Journal  |c 2012 
300 |b Volume 2, Issue 12 (December, 2012) 
520 |a Tourism is one of the major service industries across the world and plays a major role in preservation, conservation and revitalization of culture through cultural tourism. This is the only form of tourism that provides tourists with the experiences of rural culture by visiting villages and staying with local communities. Cultural tourism is emerging as a major motivational factor for tourists to visit destinations. In cultural tourism, art forms are one of the main attractions. However there is no much effort taken by the government and stakeholders in sustaining these cultures for future generation. In India, Kerala is one of the major hubs of art forms and this is one of the principle factors which contribute in attracting more tourists to the state. However the current status of some of the art forms in Kerala is in dying stage. Most of the resorts in Kerala play a significant role showcasing the art forms to the tourist who comes to Kerala. Therefore present study aims in understanding the role of the resorts played in promotions and revitalization of art forms. It also tries in determining role played by art forms in promoting tourism in Kerala. Data was collected from both primary and secondary sources. Primary data was collected through two different sets of questionnaire which was validated with help of a reliability test .The final questionnaire was administered to two different sets of sample group, which consisted of 150 tourist who visited Kerala and 30 resorts in Kerala. The statistical tools adopted for the purpose of analysis are percentages, cross tabulation chi square, binomial test, one sample kolmogorov test and one sample T- Test is used. 
650 |a CULTURAL TOURISM  |9 11108 
856 |u http://10.26.1.76/ks/006265.pdf 
942 |c KS 
999 |c 88123  |d 88123 
952 |0 0  |1 0  |4 0  |7 0  |9 80430  |a MGUL  |b MGUL  |d 2016-08-05  |l 0  |r 2016-08-05  |w 2016-08-05  |y KS