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Study on Music and Amiability of Sales Personnel on Consumer Behaviour Strategic study with reference to Retail Setting and Emphasis on Gender Difference
The Indian retail sector is facing intense competition. Though new stores and malls are coming up every day, but differentiating their retail offerings is a real challenge for all of them. It is difficult for retailers to maintain an advantageous position only from products, price, promotions and th...
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| Format: | Printed Book |
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Asian Journal of Research in Marketing
2016
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| Online Access: | http://10.26.1.76/ks/006260.pdf |