A carregar...
A Study on Consumer Opinion Towards Recycled Eco-Friendly Paper Products In Kerala
This study is aimed at consumer opinion towards the recycled eco-friendly paper products in Kerala. Recycled Paper is the paper that has 30 percent post-consumer content with or without pre-consumer waste. It is important to know the consumer opinion on recycled paper and in turn communicate the nee...
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
Asian Journal of Research in Business Economics and Management
2013
|
| Assuntos: | |
| Acesso em linha: | http://10.26.1.76/ks/006251.pdf |
| Resumo: | This study is aimed at consumer opinion towards the recycled eco-friendly paper products in Kerala.
Recycled Paper is the paper that has 30 percent post-consumer content with or without pre-consumer
waste. It is important to know the consumer opinion on recycled paper and in turn communicate the need
for moving to recycled paper from virgin paper. It is a social obligation to everyone in the society. The
study used primary data collected through a questionnaire survey. Convenient sampling was adopted and
the sample size was 100. Percentages, Likert scale and statistical test were used for the analysis of data.
The analysis shows that the consumers are satisfied with the attributes of recycled paper and they are not
highly satisfied. The test shows that there is no difference in opinion of different category of consumers
on recycled paper. |
|---|---|
| Descrição Física: | pp. 132-139. Vol. 3, No. 10, October 2013, |