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PREDICTORS OF OVERALL SERVICE QUALITY IN MEDICAL TOURISM IN KERALA STATE
Medical Tourism is an emerging industry in India and ń erala State has been found to be a favourable destination. Limited studies have been conducted, to assess the quality of services, rendered by the medical tourism facilitators and healthcare providers. This study was undertaken to establish rela...
| Egile nagusia: | |
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| Formatua: | Printed Book |
| Argitaratua: |
SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES
2016
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| Sarrera elektronikoa: | http://10.26.1.76/ks/006166.pdf |
| Gaia: | Medical Tourism is an emerging industry in India and ń erala State has been found to be a
favourable destination. Limited studies have been conducted, to assess the quality of services,
rendered by the medical tourism facilitators and healthcare providers. This study was
undertaken to establish relationship between the five service quality factors and the overall
service quality. The measurement model of service quality was first tested by using
Confirmatory Factor Analysis CFA(. Results indicated that the model was fit and all the
variables were significantly loaded. Thereafter, the structural model, consisting of the five
service quality factors and overall service quality, was tested by using multiple regression.
Regression results reported significant relationship between the five service quality factors
and the overall service quality. The authors have discussed the result and presented the
implications for the healthcare and service providers in this study. |
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| Deskribapen fisikoa: | Vol. 12 No.1 January - June 2016 |