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ONLINE SHOPPING BEHAVIOUR: AN ANALYSIS WITH RESPECT TO PRODUCT CATEGORIES
Online shopping spree is catching up among people in India far and wide across different product categories .As the number of online shoppers are increasing day by day even in smaller cities like Cochin in Kerala,understanding their shopping behavior would help in bringing in customization rather th...
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| Format: | Printed Book |
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ZENITH International Journal of Multidisciplinary Research
2014
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| Online Access: | http://10.26.1.76/ks/006140.pdf |