Lanean...
ONLINE SHOPPING BEHAVIOUR: AN ANALYSIS WITH RESPECT TO PRODUCT CATEGORIES
Online shopping spree is catching up among people in India far and wide across different product categories .As the number of online shoppers are increasing day by day even in smaller cities like Cochin in Kerala,understanding their shopping behavior would help in bringing in customization rather th...
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Argitaratua: |
ZENITH International Journal of Multidisciplinary Research
2014
|
| Gaiak: | |
| Sarrera elektronikoa: | http://10.26.1.76/ks/006140.pdf |
| Gaia: | Online shopping spree is catching up among people in India far and wide across different
product categories .As the number of online shoppers are increasing day by day even in smaller
cities like Cochin in Kerala,understanding their shopping behavior would help in bringing in
customization rather than a one size fits all strategy irrespective of product type .In order to
determine the difference in online shopping behavior with regard to different product categories,
a sample size of 270 online shoppers in Kerala was contacted through mall intercepts and street
surveys and data was collected .It was found that online shopping behavior of people
significantly differ with different product categories. The most important factors affecting the
online shopping behaviour of customers are shopping, tacit, company and website
factors.Developing marketing strategies with focus on specified factors can improve the influx in
online shopping in a win –win manner to both customer and retailer. |
|---|---|
| Deskribapen fisikoa: | Vol.4 (8), AUGUST (2014) |