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Model Development and Validation for Studying Consumer Preferences of Car Owners
Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manuf...
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| 格式: | Printed Book |
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International Journal of Marketing and Technology
2012
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| 在線閱讀: | http://10.26.1.76/ks/006124.pdf |