Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manuf...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Balakrishnan Menon and Jagathy Raj V.P
स्वरूप: Printed Book
प्रकाशित: International Journal of Marketing and Technology 2012
विषय:
CONSUMER BEHAVIOUR PATTERNS; > CUSTOMER LOYALTY; > SECURITY FEATURES; > FAMILY INFLUENCE; > CUSTOMER RELATIONSHIP; > PASSENGER CARS; > PURCHASE PATTERN
ऑनलाइन पहुंच:http://10.26.1.76/ks/006124.pdf

इंटरनेट

http://10.26.1.76/ks/006124.pdf

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