Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manuf...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Balakrishnan Menon and Jagathy Raj V.P
פורמט: Printed Book
יצא לאור: International Journal of Marketing and Technology 2012
נושאים:
CONSUMER BEHAVIOUR PATTERNS; > CUSTOMER LOYALTY; > SECURITY FEATURES; > FAMILY INFLUENCE; > CUSTOMER RELATIONSHIP; > PASSENGER CARS; > PURCHASE PATTERN
גישה מקוונת:http://10.26.1.76/ks/006124.pdf

אינטרנט

http://10.26.1.76/ks/006124.pdf

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