Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manuf...

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Detalles Bibliográficos
Autor Principal: Balakrishnan Menon and Jagathy Raj V.P
Formato: Printed Book
Publicado: International Journal of Marketing and Technology 2012
Subjects:
CONSUMER BEHAVIOUR PATTERNS; > CUSTOMER LOYALTY; > SECURITY FEATURES; > FAMILY INFLUENCE; > CUSTOMER RELATIONSHIP; > PASSENGER CARS; > PURCHASE PATTERN
Acceso en liña:http://10.26.1.76/ks/006124.pdf

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http://10.26.1.76/ks/006124.pdf

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