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MARKETING APPROACH OF OPERATIONAL STRATEGIES IN STU: A STUDY WITH REFERENCE TO KERALA SRTC
The economic and effective passenger transportation facility to the public in Kerala is doing by Kerala State Road Transport Corporation (KSRTC), the biggest single fleet owner. Various steps are envisaged to make KSRTC a healthy and competent organization to make the public service more efficient a...
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| Natura: | Printed Book |
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SAJMMR: South Asian Journal of Marketing & Management Research
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| Accesso online: | http://10.26.1.76/ks/006119.pdf |