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MARKETING APPROACH OF OPERATIONAL STRATEGIES IN STU: A STUDY WITH REFERENCE TO KERALA SRTC

The economic and effective passenger transportation facility to the public in Kerala is doing by Kerala State Road Transport Corporation (KSRTC), the biggest single fleet owner. Various steps are envisaged to make KSRTC a healthy and competent organization to make the public service more efficient a...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: BINU B PILLAI and KURIAN JOSEPH
বিন্যাস: Printed Book
প্রকাশিত: SAJMMR: South Asian Journal of Marketing & Management Research
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://10.26.1.76/ks/006119.pdf