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MARKETING APPROACH OF OPERATIONAL STRATEGIES IN STU: A STUDY WITH REFERENCE TO KERALA SRTC

The economic and effective passenger transportation facility to the public in Kerala is doing by Kerala State Road Transport Corporation (KSRTC), the biggest single fleet owner. Various steps are envisaged to make KSRTC a healthy and competent organization to make the public service more efficient a...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: BINU B PILLAI and KURIAN JOSEPH
التنسيق: Printed Book
منشور في: SAJMMR: South Asian Journal of Marketing & Management Research
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/006119.pdf

الانترنت

http://10.26.1.76/ks/006119.pdf

MG University

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