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Lessons from Innovative Institutions in the Marketing of Fish and Fishery Products in India
This study has been conducted with the objective of understanding the process of innovative marketing models in the fisheries sector and to draw lessons from the success stories to upscale and replicate in a similar socio-politico-economic scenario in other parts of the country. It has been conducte...
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| Format: | Printed Book |
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Agricultural Economics Research Review
2010
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| Online Access: | http://10.26.1.76/ks/006083.pdf |
| Summary: | This study has been conducted with the objective of understanding the process of innovative marketing
models in the fisheries sector and to draw lessons from the success stories to upscale and replicate in a
similar socio-politico-economic scenario in other parts of the country. It has been conducted to provide a
better understanding of fish marketing by self-help groups (SHGs), producer associations, fisheries
development corporations, fisherman cooperatives and private institutions in the southern states of India,
namely Tamil Nadu, Kerala, Karnataka and Andhra Pradesh with the hypothesis that the institutional
arrangements in the marketing of fish and fishery products reduce the transaction cost and improve the
market access and its efficiency. The study has reported the primary activities of those institutions in the
efficient fish marketing, such as inbound logistics, operations, outbound logistics, marketing and sales
promotion and support activities like infrastructural facilities, technological backstopping, price information
and procurement. Through these advantages, the fishermen have been found to achieve economies of
scale, technological innovations, capacity development, linkage among activities, degree of vertical
integration, timing of market entry, product differentiation, market access, credit access, etc. The study has
suggested replication of such successful innovative institutions in marketing the fish and fishery products
through appropriate policies and programmes. It has also suggested to promote institutions like SHGs,
producer / fishermen associations, cooperatives, etc. and allow the entry of private agencies with appropriate
regulatory mechanism to improve the efficiency of fish marketing in the country. |
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| Physical Description: | pp 495-504 Vol. 23 (Conference Number) 2010 |