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Identity, Ethics and Fashion: An Ethnography of Muslim Women's Dress Culture in Malabar, North Kerala

After the Oil boom of the 1970s in the Middle East, it was the Malabar region which witnessed massive labour migration from the Indian state of Kerala. The migration to the Middle East regions led to multiple advancements in the social and economic sphere of Kerala. In this article, I explore the ne...

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Bibliographic Details
Main Author: Abid Saittu
Format: Printed Book
Published: International Journal of Research in Social Sciences 2016
Subjects:
Online Access:http://10.26.1.76/ks/006048.pdf
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100 |a Abid Saittu  |9 37362 
245 |a Identity, Ethics and Fashion: An Ethnography of Muslim Women's Dress Culture in Malabar, North Kerala 
260 |b International Journal of Research in Social Sciences  |c 2016 
300 |b Volume 6, Issue 3, 2016 
520 |a After the Oil boom of the 1970s in the Middle East, it was the Malabar region which witnessed massive labour migration from the Indian state of Kerala. The migration to the Middle East regions led to multiple advancements in the social and economic sphere of Kerala. In this article, I explore the newly adopted female attire culture, termed purdha in Kerala and its impact. This paper seeks to convey the different debates surrounding this culture like fashion, identity, the idea of hijab etc. Though the Qur‟an and the Hadith are said to be the sources of Islamic dress culture, in its practical sense, there exists a lot of diversity. The phenomenon of purdha paradoxically reflects the modern outlook and traditional requirement of hijab. This unique factor of the aforesaid apparel caught wider attention of Muslim women in appropriating it. Generally the fashion is associated with the rise of modern subjects, the form of social mobility, the rejection of tradition and the rise of mercantile capitalism in Europe. Contrary to the general perception, the purdha wearing Muslim women do not look at fashion as a „run-away‟ from the tradition. Instead, it is a process of interlacing the new circumstances with the traditional instructions in a creative manner in accordance with the modern life condition. The varying factors like piousness, sexuality, age, gender and modesty are navigated in multiple ways in initiating the subjects to choose fashion clothes. In a diverse country like India, the clothing identity of an individual is connected with different elements like ritual superiority, occupational status, fashion, religious and caste identity. Hence, the topic of dress often appears to be a sensitive medium. The core argument which is brought forth here is that the idea and assumptions associated with cloth in Indian society can be analyzed at more than one level. 
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