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ICT based market information services in Kerala – determinants and barriers of adoption

ICT based market information services are getting wide importance as a means of empowering farmers by enabling them to take informed decisions, and in removing information asymmetry. This study analyses determinants of adoption as well as barriers to adoption of ICT based market information services...

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Chi tiết về thư mục
Tác giả chính: M. Anoop; N. Ajjan and K.R. Ashok
Định dạng: Printed Book
Được phát hành: Economic Affairs 2015
Những chủ đề:
Truy cập trực tuyến:http://10.26.1.76/ks/006043.pdf
LEADER 01649nam a22001457a 4500
100 |a M. Anoop; N. Ajjan and K.R. Ashok  |9 23235 
245 |a ICT based market information services in Kerala – determinants and barriers of adoption  
260 |b Economic Affairs   |c 2015 
300 |a p.117-121  |b Feb. 2015: 60(1) 
520 |a ICT based market information services are getting wide importance as a means of empowering farmers by enabling them to take informed decisions, and in removing information asymmetry. This study analyses determinants of adoption as well as barriers to adoption of ICT based market information services (MIS) in Kerala. Logistic regression model revealed that factors like education, family size, and contact with extension agent positively influenced adoption of ICT based market information services by the farmers whereas income from other sources negatively influenced the adoption. Technical barriers and language were found to be the most important barriers for adoption of MIS followed by irrelevancy of contents, lack of reliability, lack of awareness and cost involved. The study suggested that further efforts to create awareness about such interventions among farmers, providing content in local languages in user friendly manner will increase the adoption of MIS and would remove information asymmetry in agricultural marketing 
650 |a ASYMMETRIC INFORMATION;  |a LOGISTIC REGRESSION;  |a COMPUTER APPLICATION;  |a INFORMATION AND COMMUNICATION TECHONOLOGY  |9 37345 
856 |u http://10.26.1.76/ks/006043.pdf 
942 |c KS 
999 |c 87648  |d 87648 
952 |0 0  |1 0  |4 0  |7 0  |9 79955  |a MGUL  |b MGUL  |d 2016-07-25  |l 0  |r 2016-07-25  |w 2016-07-25  |y KS