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FACTORS INFLUENCING OUTLET SELECTION OF BAKERY PRODUCTS A STUDY CONDUCTED IN KERALA

Purchase Outlets are the centres from where the customers purchase the products to satisfy their needs. Bakery products are flour-based food baked in an oven such as bread, biscuits, cookies, cake, pastries, rusk etc. This paper explores the impact of the various factors which influence the outlet s...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: NEMAT SHEEREEN S AND ZAKKARIYA K A
פורמט: Printed Book
יצא לאור: EXCEL International Journal of Multidisciplinary Management Studies 2014
נושאים:
גישה מקוונת:http://10.26.1.76/ks/006019.pdf