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FACTORS INFLUENCING OUTLET SELECTION OF BAKERY PRODUCTS A STUDY CONDUCTED IN KERALA
Purchase Outlets are the centres from where the customers purchase the products to satisfy their needs. Bakery products are flour-based food baked in an oven such as bread, biscuits, cookies, cake, pastries, rusk etc. This paper explores the impact of the various factors which influence the outlet s...
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| Format: | Printed Book |
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EXCEL International Journal of Multidisciplinary Management Studies
2014
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| Online adgang: | http://10.26.1.76/ks/006019.pdf |