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FACTORS INFLUENCING OUTLET SELECTION OF BAKERY PRODUCTS A STUDY CONDUCTED IN KERALA
Purchase Outlets are the centres from where the customers purchase the products to satisfy their needs. Bakery products are flour-based food baked in an oven such as bread, biscuits, cookies, cake, pastries, rusk etc. This paper explores the impact of the various factors which influence the outlet s...
Autor principal: | NEMAT SHEEREEN S AND ZAKKARIYA K A |
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Formato: | Printed Book |
Publicado: |
EXCEL International Journal of Multidisciplinary Management Studies
2014
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Materias: | |
Acceso en línea: | http://10.26.1.76/ks/006019.pdf |
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