FACTORS INFLUENCING OUTLET SELECTION OF BAKERY PRODUCTS A STUDY CONDUCTED IN KERALA

Purchase Outlets are the centres from where the customers purchase the products to satisfy their needs. Bakery products are flour-based food baked in an oven such as bread, biscuits, cookies, cake, pastries, rusk etc. This paper explores the impact of the various factors which influence the outlet s...

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Podrobná bibliografie
Hlavní autor: NEMAT SHEEREEN S AND ZAKKARIYA K A
Médium: Printed Book
Vydáno: EXCEL International Journal of Multidisciplinary Management Studies 2014
Témata:
PURCHASE OUTLETS; > CONSUMER PURCHASE BEHAVIOUR
On-line přístup:http://10.26.1.76/ks/006019.pdf

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