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AN ECONOMIC EVALUATION OF THENMALA ECO - TOURISM PROJECT IN KERALA
Thenmala is the first planned eco-tourism destination in India. Thenmala in Malayalam means “honey hills”. The present study made an evaluation of the eco- tourism project at Thenmala with the specific objectives of analyzing the barriers to develop eco- tourism and eco- enterprises and to find out...
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| Médium: | Printed Book |
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ASIAN JOURNAL OF RESEARCH IN BUSINESS ECONOMICS AND MANAGEMENT
2011
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| On-line přístup: | http://10.26.1.76/ks/005997.pdf |
| LEADER | 01988nam a22001457a 4500 | ||
|---|---|---|---|
| 100 | |a JOLLYAMMA GEORGE AND MERRY ZACHARIAH |9 37096 | ||
| 245 | |a AN ECONOMIC EVALUATION OF THENMALA ECO - TOURISM PROJECT IN KERALA | ||
| 260 | |b ASIAN JOURNAL OF RESEARCH IN BUSINESS ECONOMICS AND MANAGEMENT |c 2011 | ||
| 300 | |b Volume 1, Issue 3 (December, 2011) | ||
| 520 | |a Thenmala is the first planned eco-tourism destination in India. Thenmala in Malayalam means “honey hills”. The present study made an evaluation of the eco- tourism project at Thenmala with the specific objectives of analyzing the barriers to develop eco- tourism and eco- enterprises and to find out the socio economic impact. The study has carried out primary survey among the executives, guides, staff, local people and tourists using a structured interview schedule. The time series and cross sectional analysis helped to draw inferences and make projections on the immense potential of Eco-tourism Centers in promoting ecological balance ,traditional culture and values, rare artisan skills and handicraft industries of rural Kerala. The unparallel and unique eco-diversity and scenic beauty of Thenmala is definitely attracting international acclaim. The centre was incurring losses in its infancy, but since 2007-08, it is showing an increasing trend in profit. The advantage of the centre is that it satisfies all four categories of eco-tourists-dedicated, general, casual and recreational. .The study found that the implementation of the project was according to the basic principles of eco-tourism and that the centre has succeeded in achieving the desired objectives to a great extent. The distinctive character of the centre deserves national attention of policy makers in the economic, environmental and tourism spheres | ||
| 650 | |a SUSTAINABLE TOURISM |9 37097 | ||
| 856 | |u http://10.26.1.76/ks/005997.pdf | ||
| 942 | |c KS | ||
| 999 | |c 87554 |d 87554 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 79864 |a MGUL |b MGUL |d 2016-07-22 |l 0 |r 2016-07-22 |w 2016-07-22 |y KS | ||