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CUSTOMER ACCEPTANCE OF 4G - WIMAX SERVICE OF BSNL IN KOTTAYAM KERALA

Communication is necessitated as a need for the present era. It makes the common life more meaningful and faster. Apart from voice communication, data communication is more to be addressed now a days. An ideal data communication service assures high data transfer rate, uninterrupted connectivity, af...

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Detalhes bibliográficos
Autor principal: Sabu M. Yohannan
Formato: Printed Book
Publicado em: International Journal in Management and Social Science 2014
Assuntos:
Acesso em linha:http://10.26.1.76/ks/005985.pdf
LEADER 01413nam a22001457a 4500
100 |a Sabu M. Yohannan  |9 29920 
245 |a CUSTOMER ACCEPTANCE OF 4G - WIMAX SERVICE OF BSNL IN KOTTAYAM KERALA  
260 |b International Journal in Management and Social Science  |c 2014 
300 |b Vol.2 Issue-12, (December 2014) 
520 |a Communication is necessitated as a need for the present era. It makes the common life more meaningful and faster. Apart from voice communication, data communication is more to be addressed now a days. An ideal data communication service assures high data transfer rate, uninterrupted connectivity, affordable tariff and good service support. In this study “Customer acceptance of 4G - WiMAX service of BSNL in Kottayam Kerala.”, the researcher analyses the Customer acceptance of latest 4G based WiMAX data service of BSNL -a renowned telecom service provider of allover India. Data are collected from 152 respondents in Kottayam District, Kerala. and their acceptance is analyzed using statistical tools like percentage analysis, Chi-square test, T-test and F-test with respect to various Technical factors of WiMAX service and Personal factors of customers. 
650 |a BHARAT SANCHAR NIGAM LIMITED;  |a TELECOM SERVICES  |9 37055 
856 |u http://10.26.1.76/ks/005985.pdf 
942 |c KS 
999 |c 87528  |d 87528 
952 |0 0  |1 0  |4 0  |7 0  |9 79836  |a MGUL  |b MGUL  |d 2016-07-22  |l 0  |r 2016-07-22  |w 2016-07-22  |y KS