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CUSTOMER ACCEPTANCE OF 4G - WIMAX SERVICE OF BSNL IN KOTTAYAM KERALA
Communication is necessitated as a need for the present era. It makes the common life more meaningful and faster. Apart from voice communication, data communication is more to be addressed now a days. An ideal data communication service assures high data transfer rate, uninterrupted connectivity, af...
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| Format: | Printed Book |
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International Journal in Management and Social Science
2014
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| Online adgang: | http://10.26.1.76/ks/005985.pdf |
| Summary: | Communication is necessitated as a need for the present era. It makes the common life more
meaningful and faster. Apart from voice communication, data communication is more to be
addressed now a days. An ideal data communication service assures high data transfer rate,
uninterrupted connectivity, affordable tariff and good service support. In this study
“Customer acceptance of 4G - WiMAX service of BSNL in Kottayam Kerala.”, the
researcher analyses the Customer acceptance of latest 4G based WiMAX data service of
BSNL -a renowned telecom service provider of allover India. Data are collected from 152
respondents in Kottayam District, Kerala. and their acceptance is analyzed using statistical
tools like percentage analysis, Chi-square test, T-test and F-test with respect to various
Technical factors of WiMAX service and Personal factors of customers. |
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| Fysisk beskrivelse: | Vol.2 Issue-12, (December 2014) |