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CONSUMPTION PATTERN AND BUYING BEHAVIOUR OF CONSUMERS IN KERALA
Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society A huge population of consumers was sp...
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| Natura: | Printed Book |
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EPRA International Journal of Economic and Business Review
2014
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| Accesso online: | http://10.26.1.76/ks/005981.pdf |