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CONSUMERS BUYING BEHAVIOUR FROM TRADITIONAL MOM AND POP STORES TO MODERN LARGE FORMAT RETAIL OUTLETS, WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT, KERALA, INDIA

Retail is currently the prosperous sector of the Indian economy and accounts for 14 to 15 percent of its GDP. The modern retail, estimated at Rs.2,23,572 crore ($40.5 bn) in 2012, increase its share to 7.8 percent in the total retail market and is expected to expand by an impressive 29.7 percent CAG...

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書目詳細資料
主要作者: AJAI KRISHNAN G
格式: Printed Book
出版: International Journal of Multidisciplinary Research 2014
主題:
在線閱讀:http://10.26.1.76/ks/005980.pdf