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CONSUMERS BUYING BEHAVIOUR FROM TRADITIONAL MOM AND POP STORES TO MODERN LARGE FORMAT RETAIL OUTLETS, WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT, KERALA, INDIA
Retail is currently the prosperous sector of the Indian economy and accounts for 14 to 15 percent of its GDP. The modern retail, estimated at Rs.2,23,572 crore ($40.5 bn) in 2012, increase its share to 7.8 percent in the total retail market and is expected to expand by an impressive 29.7 percent CAG...
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| Formatua: | Printed Book |
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International Journal of Multidisciplinary Research
2014
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| Sarrera elektronikoa: | http://10.26.1.76/ks/005980.pdf |