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A COMPARATIVE STUDY OF CUSTOMER PERCEPTION ABOUT INSURANCE COMPANY WITH SPECIAL REFERENCE TO LIC AND HDFC STANDARD LIFE POLICIES
Customer service is an integral part of Life insurance organization. It is necessary to identify the key success factors in life insurance industry, in terms of customer satisfaction so as to survive in intense competition and increase the market share. Mainly there are two objectives are involved i...
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| Format: | Printed Book |
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| Online Access: | http://10.26.1.76/ks/005970.pdf |