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A COMPARATIVE STUDY OF CUSTOMER PERCEPTION ABOUT INSURANCE COMPANY WITH SPECIAL REFERENCE TO LIC AND HDFC STANDARD LIFE POLICIES
Customer service is an integral part of Life insurance organization. It is necessary to identify the key success factors in life insurance industry, in terms of customer satisfaction so as to survive in intense competition and increase the market share. Mainly there are two objectives are involved i...
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| Format: | Printed Book |
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| Online Access: | http://10.26.1.76/ks/005970.pdf |
| Summary: | Customer service is an integral part of Life insurance organization. It is necessary to
identify the key success factors in life insurance industry, in terms of customer
satisfaction so as to survive in intense competition and increase the market share.
Mainly there are two objectives are involved in this study. Both primary and
secondary data’s are used in this study. Primary data’s are collected through
personal interviews in the form of questionnaire from a sample of 100 policyholders
selected from the Malappuram district, Kerala. For conducting the study 50 LIC
customers and 50 HDFCSL customers are selected at a random. The questionnaire
prepared on the basis of various factors which influence the satisfaction of the policy
holders. The tools used for this study are percentage analysis, weighted average,
Analysis of Variance, Chi-square test. |
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