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CHANGING TREND OF HOUSEHOLD FOOD CONSUMPTION: A CASE STUDY OF KOCHI, KERALA
Kerala, one of the southern states in India, is known for its consumerism. The development experiment of Kerala, which is popularly known as Kerala Model, indicates a higher level of consumption. In the recent years, there has been a mushrooming growth of the so-called Super Market or Margin Free Ma...
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| Format: | Printed Book |
| Publicat: |
SMART Journal of Business Management Studies
2007
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| Matèries: | |
| Accés en línia: | http://10.26.1.76/ks/005965.pdf |
| Sumari: | Kerala, one of the southern states in India, is known for its consumerism. The development
experiment of Kerala, which is popularly known as Kerala Model, indicates a higher level of
consumption. In the recent years, there has been a mushrooming growth of the so-called
Super Market or Margin Free Markets throughout the state. The city of Kochi is not an
exception to this. These Super Markets are flooded with various kinds of materials, including
food items which are ready to eat or can be eaten with minimal efforts. A study was conducted
among 200 households in the City of Kochi with an objective to examine the consumption
pattern of ready made food items by households. In the study, it was found that all the
households under the study consumed these ready made food items. Though the consumption
is not influenced by the number of members in the family, occupation and income, the choice
of the type of product is determined mainly by the income level. The changing pattern of
consumption not only provides more leisure time to women but will bring radical change in
the market. |
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| Descripció física: | Vol.3 No.1 January - June 2007 |