ARE UNIVERSITY LIBRARIES IN KERALA READY TO MARKET INFORMATION SERVICES AND PRODUCTS? AN INVESTIGATION

The marketing of information services will help to improve the image and to attract more users to the library and hence it is an important area of interest to university libraries. This study aims: 1) to understand the existing information services and products, 2) to study the marketing orientation...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: P.K. Suresh Kumar
التنسيق: Printed Book
منشور في: Information Studies 2013
الموضوعات:
PROMOTIONAL ACTIVITIES; > MARKETING MIX; > MARKETING ORIENTATION
الوصول للمادة أونلاين:http://10.26.1.76/ks/005951.pdf

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